The Pros and Cons of AI Marketing: Is It Right for Your Practice?
Your Practice / Business

The Pros and Cons of AI Marketing: Is It Right for Your Practice?

As a small-business owner, you just want to treat patients, but first, you must figure out how to get those patients in your door. Health care, in general, is at a crossroads at which patient care meets technological innovation. As you look to grab the attention of potential patients, is it time to explore the frontier of artificial intelligence (AI) marketing?

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Editor's Picks

Reader Question: I have had some success billing insurance, and accept some very-well-paying plans. However, several plans do not seem to work well, so I have avoided them as you suggested in a previous article. I have been getting random denials and hope you have a list of common errors or denials so I can improve how my claims are submitted and avoid denials or delayed payment.

Samuel A. Collins

My global graduates often ask me how I would craft my group practice if I started anew today; others ask for ideas to help them rejuvenate an existing practice. Hmmm. One strategy I'd take is to package short sessions in an affordable way to attract clients unfamiliar with my work and all it can achieve in unexpected areas.

Pam Ferguson, Dipl. ABT (NCCAOM), AOBTA & GSD-CI, LMT
Help Document That Acupuncture Treats Much More Than Pain

This is not the first time I have discussed goals and what we must do if we are truly engaged in advancing this profession. With a new year underway, let’s take a fresh perspective for 2024. It’s the Year of the Dragon; this year brings energy, strength and sometimes, breeze fire.

Marilyn Allen, Editor at Large
Reader Favorites
Women's Health  |  DIGITAL EXCLUSIVE

The most common symptom of an overactive bladder is a sudden, uncontrolled need or urge to urinate; followed by the need to urinate excessively throughout the day and night, independent of fluid intake. In women, causes of overactive bladder are varied, but the common consequence, beyond the physical manifestations, are frustration and embarrassment.

Editorial Staff
How It Develops, What to Look for and the Best Ways to Treat It

Tennis elbow (lateral epicondylitis) is a common injury caused by overuse of the tendons and muscles in the elbow as a result of repetitive motion. Despite its name and the fact the term was originally coined in 1873 as “lawn tennis elbow,” the condition has been known to affect far more than just tennis and racket sport players.

Michael Zakko, LAc
Pain Relief / Prevention

We know from clinical experience that acute severe pain is a common patient presentation. In these unfortunate presentations, patients and clinicians alike are hoping for quick resolutions. In this installment, let’s discuss an interesting acupuncture case that features the always-welcome and somewhat miraculous rapid resolution of acute pain.

Craig Williams, LAc, AHG
Anti Aging / Healthy Aging  |  DIGITAL EXCLUSIVE
Including Objective Findings From a V02 Max Test in Your TCM Diagnosis and Treatment Plan

Longevity is becoming a commonly used word to describe a method of living or a medical practice or system that may potentially lead to a “long life.” Many modern clinics, be they allopathic or complementary and alternative, include the word in their clinic name or on their website to draw patients to their practice.

Tara Kulikov, DACM, MSTOM, MA

In the ever-evolving landscape of migraine management, where diverse strategies from pharmaceutical interventions to integrative therapies come into play, a recent addition to the repertoire is capturing attention: CGRP (calcitonin gene-related peptide) agonist drugs. This article delves into a comparative exploration of these cutting-edge “biologics” with acupuncture.

Bill Reddy, LAc, Dipl. Ac.