The amount of traffic seen on acupuncturetoday.com has greatly increased since the addition of the AcupunctureLocator and the "Ask an Acupuncturist" question and answer forum:
In an effort to educate even more people, acupuncturetoday.com is beginning an Internet marketing campaign that will drive thousands of consumers to the website.
The first phase of this campaign begins with 100,000 advertising banners being placed on numerous health-oriented websites across the Internet. This will be followed up by a continuous placement of 25,000 to 30,000 advertising banners online every month. Each banner is designed to direct interested viewers to learn about the benefits they can enjoy from acupuncture and Asian healing.
The net result of this first phase will be better educated healthcare consumers interested in acupuncture and Asian healing for their health. Once informed, they will be encouraged to find an acupuncturist or doctor of Oriental medicine on the new AcupunctureLocator.
Further reports regarding the results of this initial marketing effort along with information about the next phases will be published in future issues of Acupuncture Today.
Chronic pain afflicts over 20% of the adult population. Sadly, most MDs have essentially no education in treating pain, beyond offering a few toxic medications. Then they tend to steer people with pain away from those health practitioners who are trained. This puts the acupuncture community on the front lines for addressing this epidemic.
When the body is going through a stressful event, the sympathetic system is activated. This activation will help the body with a life-threatening situation. If this state is activated for prolonged periods of time, it starts to consume energy. These traumatic events that generate stressors in the autonomic nervous system (ANS) will eventually become internalized.
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One of the things that makes acupuncture so difficult to measure is that the medicine actually does contain some esoteric aspects. There have been numerous studies that demonstrate the neurochemical reasoning behind why acupuncture points stimulate the autonomic nervous system to enact change However, not all the benefits of TCM can easily be measured by randomized, controlled trials. But does that make them fundamentally and definitively untrue?
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