The amount of traffic seen on acupuncturetoday.com has greatly increased since the addition of the AcupunctureLocator and the "Ask an Acupuncturist" question and answer forum:
In an effort to educate even more people, acupuncturetoday.com is beginning an Internet marketing campaign that will drive thousands of consumers to the website.
The first phase of this campaign begins with 100,000 advertising banners being placed on numerous health-oriented websites across the Internet. This will be followed up by a continuous placement of 25,000 to 30,000 advertising banners online every month. Each banner is designed to direct interested viewers to learn about the benefits they can enjoy from acupuncture and Asian healing.
The net result of this first phase will be better educated healthcare consumers interested in acupuncture and Asian healing for their health. Once informed, they will be encouraged to find an acupuncturist or doctor of Oriental medicine on the new AcupunctureLocator.
Further reports regarding the results of this initial marketing effort along with information about the next phases will be published in future issues of Acupuncture Today.
Governor Gavin Newsom has retracted the proposed budget cuts to the Medi-Cal acupuncture program for low-income Californians for the 2024-2025 budget year. This decision marks a significant victory for health care providers and advocates who have long championed acupuncture as a vital component of comprehensive medical care.
There’s no doubt that many of your patients visit your practice because they are in pain. And there’s certainly no doubt that curcumin from turmeric (Curcuma longa) can be incredibly effective in stopping that pain, whether due to chronic conditions like arthritis or acute pain from intensive workouts. But your patients may also benefit from curcumin for other reasons.
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Fair and appropriate wages in health care are typically based on economic evaluations. A simple literature review illuminates that acupuncture is missing economic evaluations; which implies you are either underpaid or overpaid. The complexity of services provided by most American acupuncturists, which they are trained and certified to provide, must be reimbursed fairly.
