Whether you accept it, avoid it or live somewhere in between, insurance coverage has become a defining issue for our profession. Patients increasingly expect to use their benefits, practitioners want to be compensated fairly for their time and expertise, and the system itself remains – at best – fragmented. The encouraging news is that coverage has expanded in meaningful ways. The challenging news is that reimbursement, across the board, remains inadequate.
Acupuncture Showcase Unveiled
Now acupuncturists and doctors of Oriental medicine can find detailed information on products and services in the Acupuncture Showcase (advertising@mpamedia.com). The Showcase is a new service of that allows acupuncture companies to publish and maintain information on all of the products and services they offer to the acupuncture profession.
The Showcase is updated every month with the most recent information and announcements featured on the home page. In addition, each acupuncture company has its own section of the Showcase where they can publish additional and previously released information.
Participating companies are already adding many pages of information that will allow interested doctors of Oriental medicine and acupuncturists the opportunity to read detailed information about the products and services they are interested in online. This information differs from advertising in that it provides pages of detailed information. If the company has a website, their link is provided as well.
The hope is that every acupuncture company will make this information available to the profession through the Acupuncture Showcase. By doing so, practitioners can have immediate access to information that will help them make informed buying decisions.
If your company isn't currently publishing its information on the Acupuncture Showcase, please call 1-800-324-7758.