Two issues ago, Acupuncture Today reported on the efforts of individual acupuncturists to aid the survivors of Hurricane Katrina. The outpouring of support demonstrated by the acupuncture profession in the past few months has been nothing short of remarkable, as dozens of practitioners have volunteered their time throughout the Gulf Coast region to help people affected by Katrina. In the meantime, suppliers, schools, and state and national associations have all made significant contributions, working together to donate hundreds of thousands of dollars worth of food, clothing, acupuncture needles, herbal remedies, and other items to provide much-needed relief.
Although it is now more than 110 days since Hurricane Katrina made landfall, the effects of the hurricane will continue to be felt by the residents of Louisiana, Alabama and Mississippi for many months, perhaps years, to come. Fortunately, the acupuncture community hasn't forgotten the victims of Katrina; even now, practitioners continue to stream into New Orleans and other cities along the Gulf Coast, providing aid and comfort when possible, and doing their best to make the lives of the hurricane victims better.
Think of your most difficult patient – the one you try to motivate and work so hard with to develop a realistic treatment plan with achievable and measurable goals. Week after week, you see this patient struggle, sinking deeper into hopelessness as their health and quality of life continue to worsen. What if there was something else you could do that could change their outlook and their life? The solution is as simple as an automated program.
To paraphrase the Tao de Jing; a bowl is useful because of the empty space. Recent anatomical research uncovered evidence for previously undescribed large-scale pathways that span organs, blood vessels and other connective tissue. These pathways are defined by what is known as the interstitial space between cells. The newer research provides evidence that these interstitial spaces actually make very large-scale networks between different types of tissue.
As a practitioner, if you're wondering why your social media efforts aren't working the way you had hoped, or if you're not using social media at all, use this article to get your social media marketing strategies (back) on track.
