People today want convenience, whether it be from their bank, credit card, favorite retail store, or restaurant. They demand it from the companies who hold their loyalty, including their health care providers (you). They don’t want to call and possibly be put on hold, and they want to use an app or schedule an appointment on your website. Here are three reasons your practice can gain by switching to online appointment scheduling.
NCCAM Comes Under Fire
In the current tight economic times, it comes as no shock that federally funded programs, including research grants, should come under scrutiny. After all, we pay taxes that support those research grants, and nobody likes to see government waste. Unfortunately, this mindset can easily lead to attacking what appears to be easy targets.
A good example of this is a recent Associated Press article, which has taken the National Center for Complementary and Alternative Medicine to task for funding what it calls "studies ... that have little if any biological plausibility or scientific evidence." According to the article, NCCAM has spent $2.5 billion over the last 10 years to study various alternative health treatments, but results have been disappointing.
By way of response to the criticisms, Josephine P. Briggs, NCCAM's director, stated, "The initial studies were driven by some very strong enthusiasms, and now we're learning about how to layer evidence and to do more basic science before testing a particular supplement in a large trial. There are a lot of negative studies in conventional medicine, and the government's outlay is small compared to drug company spending."