Pelvic pain has a prevalence of >25% in women and >15% in men, and up to 50% of cases are undiagnosed, demonstrating that there is a definite need for pelvic care awareness among health care practitioners. As holistic practitioners, acupuncturists offer a safe space for clients and are often the practitioners clients seek out when nothing else has worked. Thus, acupuncturists are presented with an opportunity to serve an underserved population.
News In Brief
A "Modern" Business Model
Acupuncturists may have a new professional atmosphere to consider, as a new concept is on the horizon — at least for one business.
After studying and researching acupuncture, a group of entrepreneurs designed and launched a "modern" business model for this ancient healing medicine, which will focus on health, wellness, and prevention.
Technology also plays a role — new patients are to fill out their information on a tablet and then view a video that shares the benefits of acupuncture, as well as what to expect from their treatment. A great idea to dispel any negative thoughts clients may have about needles.
What do you think of this new business model, is this good for acupuncture? Send your thoughts to editorial@mpamedia.com.