A "Modern" Business Model
Acupuncturists may have a new professional atmosphere to consider, as a new concept is on the horizon — at least for one business.
After studying and researching acupuncture, a group of entrepreneurs designed and launched a "modern" business model for this ancient healing medicine, which will focus on health, wellness, and prevention.
Technology also plays a role — new patients are to fill out their information on a tablet and then view a video that shares the benefits of acupuncture, as well as what to expect from their treatment. A great idea to dispel any negative thoughts clients may have about needles.
What do you think of this new business model, is this good for acupuncture? Send your thoughts to editorial@mpamedia.com.
Mast cell activation syndrome (MCAS) affects more than 15% of the U.S. population but evades most practitioners’ radar. Just five years ago, it wasn’t even on my radar, despite already having 20 years of experience as a clinician at that time. The more I dug (similar to leaky gut and post-COVID syndrome), the more I found my patients were suffering from this disorder.
Research supports the effectiveness of selecting the distal acupuncture points for the treatment of microtrauma and for relieving pain, particularly in cases of chronic shoulder pain. But to make the treatment results long-lasting, clinical experience and research suggest that instead of treating the most painful structure first, we identify the inhibited driver, restore reliable recruitment, confirm it with immediate re-testing, and only then address the painful area as a branch of a deeper pattern.
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The motivation behind our practice of medicine is important, impacting not just our experience but also the experiences of those we treat. It is perhaps for this reason that the aspiration to help not just some, but all beings heal, has historically been an important part of the medical tradition. To explain this, we need to consider how medicine is interwoven with other social domains.