A student stands over a patient, needle poised. They have a “perfect” prescription: a textbook combination of points harvested from a lecture slide on chronic lower back pain. But as the needle meets the skin, the student hesitates - the symptom of a quiet habit that has taken hold of our profession. We routinely say we “prescribe” points. It sounds efficient. It echoes the authority of biomedical culture and fits neatly into the insurance field. But vocabulary is never neutral; repeated long enough, it dictates behavior.
Ajay Goel, PhD, AGAF
Dr. Ajay Goel is a professor and chair of Department of Translational Genomics and Oncology at the Beckman Research Institute City of Hope Comprehensive Cancer Center, and director of Biotech Innovations at the City of Hope Medical Center, in Duarte, Calif. He has also been recognized as an American Gastrointestinal Association Fellow (AGAF) for his research on colorectal cancer. In fact, Dr. Goel has spent more than 20 years researching cancer and has been the lead author or contributor to over 300 scientific articles published in peer-reviewed international journals, as well as several book chapters. He is currently researching the prevention of GI cancers using integrative and alternative approaches, including botanical products. Three of the primary botanicals he is investigating are curcumin (from turmeric), boswellia and French grape seed. For inquiries regarding his research, contact him at ajgoel@coh.org.