Do you receive text messages from companies letting you know about offers or giveaways, or simply sharing news? If your answer is yes, then you have opted in for SMS (short message service) text-message marketing. SMS text-message marketing uses various platforms and software to send personalized, timely and sometimes interactive messages.
Alexis Rotella, LAc, MAc, CNC
Alexis Rotella is director of The Jade Spring Health Center in Arnold, Md. She practices Classical Five-Element acupuncture and also maintains an art and haiku blog at www.alexisrotella.com.