Andrea De La Cerda

Andrea De La Cerda leads Scorpion's strategy for the medical team and enjoys educating practice owners about digital marketing solutions designed to grow their businesses. Andrea brings more than 20 years of award-winning national and international marketing expertise to the Scorpion team. For more information about Scorpion, visit www.scorpion.co.

Previous Articles

5 Modern Tips for Marketing Your Acupuncture Practice
April 2021 (Vol. 22, Issue 04)
Trending
Your Practice / Business
Three Reasons to Make the Switch to Online Appointment Scheduling
Three Reasons to Make the Switch to Online Appointment Scheduling

People today want convenience, whether it be from their bank, credit card, favorite retail store, or restaurant. They demand it from the companies who hold their loyalty, including their health care providers (you). They don’t want to call and possibly be put on hold, and they want to use an app or schedule an appointment on your website. Here are three reasons your practice can gain by switching to online appointment scheduling.

Antonio Arias
Chinese & Asian Medicine
Fire and the Pelvis
Fire and the Pelvis

While there aren’t any meridians associated with fire that cross the pelvis, that doesn’t mean the lower tan tien is void of fire. Fire has a more ethereal quality to it in relationship to the pelvis and can be connected through discussion of the lower tan tien, the lower san jjao, the ming men, and the bao mai. In this article, we’ll journey through the anatomy of subtle fire in the pelvic bowl and look a bit at how it is kindled, carried and cultivated.

Krystal Lynn Couture, DPT, LAc
News / Profession
The State of 21st Century Acupuncture in the U.S. (Pt. 2)
The State of 21st Century Acupuncture in the U.S.

In 1997, the World Health Organization and the National Institutes of Health convened a multiday conference on acupuncture to evaluate its clinical utilization and mechanisms of action. The resultant document recommended acupuncture for a wide variety of clinical issues; and also recommended acupuncture be taught in medical schools and brought into mainstream medicine.Twenty-eight years later, acupuncture is far from integrated in the way that the document portends.

Clasina (Sina) Leslie Smith, MS, MA, LAc, MD, Dipl. Ac., FAAMA; Bill Reddy, LAc, Dipl. Ac.