Do you receive text messages from companies letting you know about offers or giveaways, or simply sharing news? If your answer is yes, then you have opted in for SMS (short message service) text-message marketing. SMS text-message marketing uses various platforms and software to send personalized, timely and sometimes interactive messages.
Audrey Krapf, RN, MBA,LRS-1, PhT
Audrey Krapf is the director at the Health and Wellness Center at Farmingdale State College in N.Y. She is recipient of the NYSCHA Susan Shearer Award for leadership, commitment and enthusiasm in college health.