People today want convenience, whether it be from their bank, credit card, favorite retail store, or restaurant. They demand it from the companies who hold their loyalty, including their health care providers (you). They don’t want to call and possibly be put on hold, and they want to use an app or schedule an appointment on your website. Here are three reasons your practice can gain by switching to online appointment scheduling.
Barbra Esher, AOBTA CI. Dipl. ABT & Ac. (NCCAOM), LAc
Barbra Esher is the senior instructor and curriculum coordinator for the professional program in shiatsu and Asian bodywork at the Baltimore School of Massage. She is the past president of the American Organization for Bodywork Therapies of Asia (AOBTA), and an AOBTA-certified instructor. This series of articles is based on information from her forthcoming textbook, Shiatsu and Chinese Medicine.