Do you receive text messages from companies letting you know about offers or giveaways, or simply sharing news? If your answer is yes, then you have opted in for SMS (short message service) text-message marketing. SMS text-message marketing uses various platforms and software to send personalized, timely and sometimes interactive messages.
Barbra Esher, AOBTA CI. Dipl. ABT & Ac. (NCCAOM), LAc
Barbra Esher is the senior instructor and curriculum coordinator for the professional program in shiatsu and Asian bodywork at the Baltimore School of Massage. She is the past president of the American Organization for Bodywork Therapies of Asia (AOBTA), and an AOBTA-certified instructor. This series of articles is based on information from her forthcoming textbook, Shiatsu and Chinese Medicine.