Do you receive text messages from companies letting you know about offers or giveaways, or simply sharing news? If your answer is yes, then you have opted in for SMS (short message service) text-message marketing. SMS text-message marketing uses various platforms and software to send personalized, timely and sometimes interactive messages.
Beth Rosenthal, PhD, MBA, MPH
Dr. Beth Rosenthal holds MBA and PhD degrees from the University of Chicago's Graduate School of Business, and a master's degree in public health from the University of California, Berkeley. As Academic Collaborative for Integrative Health (ACIH) director at the Academy of Integrative Health & Medicine (AIHM), she coordinates efforts of educators in the integrative health and medicine fields to advance team-based integrative care. She is also the author of Replenish: A Life Enhancing Activity Book and It's That Easy: The High Vibe Guide to Attracting What You Really Want.