A student stands over a patient, needle poised. They have a “perfect” prescription: a textbook combination of points harvested from a lecture slide on chronic lower back pain. But as the needle meets the skin, the student hesitates - the symptom of a quiet habit that has taken hold of our profession. We routinely say we “prescribe” points. It sounds efficient. It echoes the authority of biomedical culture and fits neatly into the insurance field. But vocabulary is never neutral; repeated long enough, it dictates behavior.
Bryan Hawley, DC
Dr. Bryan Hawley has been in health care for more than two decades, and owned and operated several high-end clinics. He is an international speaker, author and coach. He is also the CEO of SocialMediaDigimark, an online ad and marketing agency that specializes in helping doctors fill their practices and reach their goals.