A student stands over a patient, needle poised. They have a “perfect” prescription: a textbook combination of points harvested from a lecture slide on chronic lower back pain. But as the needle meets the skin, the student hesitates - the symptom of a quiet habit that has taken hold of our profession. We routinely say we “prescribe” points. It sounds efficient. It echoes the authority of biomedical culture and fits neatly into the insurance field. But vocabulary is never neutral; repeated long enough, it dictates behavior.
Donald M. Petersen Jr., BS, HCD(hc), FICC(h), Publisher Emeritus
Publisher Emeritus
Donald M. Petersen Jr. is the editor/publisher of Acupuncture Today, the profession's most widely circulated and read publication. While not an acupuncturist himself, his goal is to operate Acupuncture Today and its website, including the popular digital edition of the publication, as effective tools stimulating growth and communication within the AOM profession. Don is also the president of MPA Media, parent company of AT, which also publishes the most widely circulated / read chiropractic trade publication (Dynamic Chiropractic) and provides a variety of other services to the professions, including educational webinars, patient health and wellness e-newsletters, and more.