A student stands over a patient, needle poised. They have a “perfect” prescription: a textbook combination of points harvested from a lecture slide on chronic lower back pain. But as the needle meets the skin, the student hesitates - the symptom of a quiet habit that has taken hold of our profession. We routinely say we “prescribe” points. It sounds efficient. It echoes the authority of biomedical culture and fits neatly into the insurance field. But vocabulary is never neutral; repeated long enough, it dictates behavior.
Eric Brand, LAc
Eric Brand, LAc, a graduate of the Pacific College of Oriental Medicine and a fluent Chinese speaker, has pursued extensive academic and clinical opportunities in both Asia and the West. He is the author of A Clinician's Guide to the Use of Granule Extracts and the co-author of the text Concise Chinese Materia Medica, and he has translated a variety of modern and classical Chinese medical texts. Eric has a particular passion for Chinese herbal processing, herbal authentication and quality discernment and he is the owner of Legendary Herbs.