Do you receive text messages from companies letting you know about offers or giveaways, or simply sharing news? If your answer is yes, then you have opted in for SMS (short message service) text-message marketing. SMS text-message marketing uses various platforms and software to send personalized, timely and sometimes interactive messages.
Columnists
Garrett Casey
Previous Articles
Beware the Trojan Horse
December 2002 (Vol. 03, Issue 12)
The Other White Meat
March 2001 (Vol. 02, Issue 03)
Workers' Comp 101: In or Out?
September 2000 (Vol. 01, Issue 09)
Employment vs. Sole Practitioner
March 2000 (Vol. 01, Issue 03)
Kermit Lied!
December 2000 (Vol. 01, Issue 12)