Whether you accept it, avoid it or live somewhere in between, insurance coverage has become a defining issue for our profession. Patients increasingly expect to use their benefits, practitioners want to be compensated fairly for their time and expertise, and the system itself remains – at best – fragmented. The encouraging news is that coverage has expanded in meaningful ways. The challenging news is that reimbursement, across the board, remains inadequate.
Gene Bruno, OMD, LAc, FABAA
Geno Bruno is one of the pioneers in the profession, he has dedicated his career to the advancement of acupuncture and Oriental Medicine in the U.S. He's served in teaching and research positions, and has been in private practice for over 45 years. In 2007 he established the Trudy McAlister Foundation.