A student stands over a patient, needle poised. They have a “perfect” prescription: a textbook combination of points harvested from a lecture slide on chronic lower back pain. But as the needle meets the skin, the student hesitates - the symptom of a quiet habit that has taken hold of our profession. We routinely say we “prescribe” points. It sounds efficient. It echoes the authority of biomedical culture and fits neatly into the insurance field. But vocabulary is never neutral; repeated long enough, it dictates behavior.
Gene Bruno, OMD, LAc, FABAA
Geno Bruno is one of the pioneers in the profession, he has dedicated his career to the advancement of acupuncture and Oriental Medicine in the U.S. He's served in teaching and research positions, and has been in private practice for over 45 years. In 2007 he established the Trudy McAlister Foundation.