Gene Bruno, OMD, LAc, FABAA

Geno Bruno is one of the pioneers in the profession, he has dedicated his career to the advancement of acupuncture and Oriental Medicine in the U.S. He's served in teaching and research positions, and has been in private practice for over 45 years. In 2007 he established the Trudy McAlister Foundation.

Previous Articles

The Trudy McAlister AOM Scholarship Fund
July 2019 (Vol. 20, Issue 07)
Acupuncture Treatment of Trauma in the Canine
September 2015 (Vol. 16, Issue 09)
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
May 2015 (Vol. 16, Issue 05)
History of Animal Acupuncture: Part II
October 2014 (Vol. 15, Issue 10)
A History Worth Telling
September 2014 (Vol. 15, Issue 09)
Trudy McAlister Foundation Awards Announces 2013 Scholarship Winners
August 2013 (Vol. 14, Issue 08)
Trudy McAlister Fund Awards Two 2009 Scholarships
October 2009 (Vol. 10, Issue 10)
Trudy McAlister Fund Awards Two 2009 Oriental Medicine Scholarships
September 2009 (Vol. 10, Issue 09)
Trudy McAlister Scholarship Winner Announced
March 2009 (Vol. 10, Issue 03)
AAAOM Delegates Attend Meeting of the World Federation of Chinese Medicine Societies
February 2008 (Vol. 09, Issue 02)
A Letter to the Profession
May 2007 (Vol. 08, Issue 05)
Ephedra Update: AAOM Issues Suggestions for Practitioners
Summary of the AAOM Presidents Roundtable
AAOM Changes Its Management Group and Moves its Offices to the West Coast
AAOM Response to NOMAA Article in Acupuncture Today September 2006
Spotlight on the AAOM
July 2004 (Vol. 05, Issue 07)
AAOM Changes its Management Group and Moves its Offices to the West Coast
July 2004 (Vol. 05, Issue 07)
Spotlight on the AAOM
June 2004 (Vol. 05, Issue 06)
Trending
News / Profession
Classification and Determination of TCM Constitution: China’s New National Standard
Classification and Determination of TCM Constitution

On April 1, 2026, China implemented a landmark national standard: Classification and Determination of TCM Constitution. Although designated as a recommended rather than mandatory standard, it represents a major step in modernizing traditional Chinese medicine (TCM) by converting traditional constitution theory into a clear, measurable and clinically practical framework. By clarifying the relationship between constitution, disease, and pattern differentiation, the standard strengthens professional credibility, supports research, and enhances patient-centered treatment.

Ann Y Wang, CMD (China), LAc
News / Profession
Profession at a Crossroads: What Must Change
Profession at a Crossroads: What Must Change

The field of acupuncture in the U.S. continues to grow in visibility, patient demand and clinical effectiveness. Yet behind the curtain, many acupuncturists are quietly struggling to keep their doors open. While the profession is rooted in centuries of healing tradition, modern economic pressures – particularly those driven by insurance limitations, low reimbursement rates and job-market saturation – are making it increasingly difficult for licensed acupuncturists to thrive.

Shabnam Pourhassani, LAc, QME, DACM
Acupuncture & Acupressure
It’s Time to Stop Prescribing Points
It's Time to Stop Prescribing Points

A student stands over a patient, needle poised. They have a “perfect” prescription: a textbook combination of points harvested from a lecture slide on chronic lower back pain. But as the needle meets the skin, the student hesitates - the symptom of a quiet habit that has taken hold of our profession. We routinely say we “prescribe” points. It sounds efficient. It echoes the authority of biomedical culture and fits neatly into the insurance field. But vocabulary is never neutral; repeated long enough, it dictates behavior.

Bruce W. Park, DACM