Do you receive text messages from companies letting you know about offers or giveaways, or simply sharing news? If your answer is yes, then you have opted in for SMS (short message service) text-message marketing. SMS text-message marketing uses various platforms and software to send personalized, timely and sometimes interactive messages.
Jean Giblette
Jean Giblette is director of High Falls Gardens and a member of the steering committee for the Medicinal Herb Consortium. She can be contacted at www.localherbs.org.