Do you receive text messages from companies letting you know about offers or giveaways, or simply sharing news? If your answer is yes, then you have opted in for SMS (short message service) text-message marketing. SMS text-message marketing uses various platforms and software to send personalized, timely and sometimes interactive messages.
John Donald, LAc
John Donald, LAc, maintains a private practice in Issaquah, Wash. He is an adjunct faculty member at Bastyr University, where he teaches practice management, and is a former board member for the Acupuncture Association of Washington. He also is the author of a book on insurance billing titled Insurance Billing For CAM Providers: A Survival Guide For Alternative Health Practitioners.