Do you receive text messages from companies letting you know about offers or giveaways, or simply sharing news? If your answer is yes, then you have opted in for SMS (short message service) text-message marketing. SMS text-message marketing uses various platforms and software to send personalized, timely and sometimes interactive messages.
Kathleen Lumiere, DAOM, LAc
Kathleen Lumiere is the DAOM Program Director at Bastyr University as well as the Interim Director of Clinical Education. She earned her doctorate from Bastyr in 2008, and her MSAOM from NIAOM in 1999.