Kelley Mulhern, DC

Dr. Kelley Mulhern (formerly Kelley Pendleton) is a chiropractor, healthcare marketing consultant, professional speaker, and the author of Community Connections! Relationship Marketing for Healthcare Professionals. For more information or to download free materials, please visit www.dr-kelley.com.

Previous Articles

Time-Saving Tips for Your Practice & Life
September 2018 (Vol. 19, Issue 09)
Marketing on a Budget: Low Cost, High Yield
January 2018 (Vol. 19, Issue 01)
Branding: Set Your Practice Apart
December 2016 (Vol. 17, Issue 12)
Four Ways to Attract Patients
November 2016 (Vol. 17, Issue 11)
Streamline Your Front Desk
August 2016 (Vol. 17, Issue 08)
Who is Your Ideal Patient?
June 2016 (Vol. 17, Issue 06)
Asking Patients the Right Questions
May 2016 (Vol. 17, Issue 05)
Why Metrics Matter
April 2016 (Vol. 17, Issue 04)
Time to Change Your Thinking
March 2016 (Vol. 17, Issue 03)
Create Community and Grow Your Practice
December 2015 (Vol. 16, Issue 12)
Practicing with Authenticity
October 2015 (Vol. 16, Issue 10)
Marketing with a Microphone
July 2015 (Vol. 16, Issue 07)
5 Simple Steps to Create an Effective Marketing Calendar
May 2015 (Vol. 16, Issue 05)
Trending
News / Profession
Classification and Determination of TCM Constitution: China’s New National Standard
Classification and Determination of TCM Constitution

On April 1, 2026, China implemented a landmark national standard: Classification and Determination of TCM Constitution. Although designated as a recommended rather than mandatory standard, it represents a major step in modernizing traditional Chinese medicine (TCM) by converting traditional constitution theory into a clear, measurable and clinically practical framework. By clarifying the relationship between constitution, disease, and pattern differentiation, the standard strengthens professional credibility, supports research, and enhances patient-centered treatment.

Ann Y Wang, CMD (China), LAc
News / Profession
Profession at a Crossroads: What Must Change
Profession at a Crossroads: What Must Change

The field of acupuncture in the U.S. continues to grow in visibility, patient demand and clinical effectiveness. Yet behind the curtain, many acupuncturists are quietly struggling to keep their doors open. While the profession is rooted in centuries of healing tradition, modern economic pressures – particularly those driven by insurance limitations, low reimbursement rates and job-market saturation – are making it increasingly difficult for licensed acupuncturists to thrive.

Shabnam Pourhassani, LAc, QME, DACM
Acupuncture & Acupressure
It’s Time to Stop Prescribing Points
It's Time to Stop Prescribing Points

A student stands over a patient, needle poised. They have a “perfect” prescription: a textbook combination of points harvested from a lecture slide on chronic lower back pain. But as the needle meets the skin, the student hesitates - the symptom of a quiet habit that has taken hold of our profession. We routinely say we “prescribe” points. It sounds efficient. It echoes the authority of biomedical culture and fits neatly into the insurance field. But vocabulary is never neutral; repeated long enough, it dictates behavior.

Bruce W. Park, DACM