A student stands over a patient, needle poised. They have a “perfect” prescription: a textbook combination of points harvested from a lecture slide on chronic lower back pain. But as the needle meets the skin, the student hesitates - the symptom of a quiet habit that has taken hold of our profession. We routinely say we “prescribe” points. It sounds efficient. It echoes the authority of biomedical culture and fits neatly into the insurance field. But vocabulary is never neutral; repeated long enough, it dictates behavior.
Ken Moorhouse
Ken Moorhouse manages Patient Prospect, a done-for-you service offering social media solutions focused on helping practitioners who want to build their online presence and reach new prospects in their community. Patient Prospect creates, manages and publishes all your social media content for your practice so you can spend more time helping patients. To learn more, please visit https://PatientProspect.com.