A student stands over a patient, needle poised. They have a “perfect” prescription: a textbook combination of points harvested from a lecture slide on chronic lower back pain. But as the needle meets the skin, the student hesitates - the symptom of a quiet habit that has taken hold of our profession. We routinely say we “prescribe” points. It sounds efficient. It echoes the authority of biomedical culture and fits neatly into the insurance field. But vocabulary is never neutral; repeated long enough, it dictates behavior.
Kory Ward-Cook, PhD
Dr. Kory Ward-Cook has over 35 years of experience as a medical laboratory professional, educator, and executive in association management. She is a Certified Association Executive (CAE) and currently serves as the CEO Emeritus of the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM). she served as NCCAOM CEO from 2004-2019.