Do you receive text messages from companies letting you know about offers or giveaways, or simply sharing news? If your answer is yes, then you have opted in for SMS (short message service) text-message marketing. SMS text-message marketing uses various platforms and software to send personalized, timely and sometimes interactive messages.
Kristen E. Porter, PhD, MS, MAc, LAc
Kristen E. Porter, PhD, MS, MAc, LAc is a social entreprenuer, gerontologist, and acupuncturist. She founded Zen Executive, LLC, to provide marketing support to holistic practitioners. Her gerontological research includes the study of CAM and aging, HIV/AIDS, and minority aging. Her two decades in integrated health included 16 years as a director at Pathways to Wellness, the creation of 15 hospital-based acupuncture programs, and NCCAM funded research on acupuncture, HIV/AIDS and substance abuse.