People today want convenience, whether it be from their bank, credit card, favorite retail store, or restaurant. They demand it from the companies who hold their loyalty, including their health care providers (you). They don’t want to call and possibly be put on hold, and they want to use an app or schedule an appointment on your website. Here are three reasons your practice can gain by switching to online appointment scheduling.
Kristen E. Porter, PhD, MS, MAc, LAc
Kristen E. Porter, PhD, MS, MAc, LAc is a social entreprenuer, gerontologist, and acupuncturist. She founded Zen Executive, LLC, to provide marketing support to holistic practitioners. Her gerontological research includes the study of CAM and aging, HIV/AIDS, and minority aging. Her two decades in integrated health included 16 years as a director at Pathways to Wellness, the creation of 15 hospital-based acupuncture programs, and NCCAM funded research on acupuncture, HIV/AIDS and substance abuse.