Do you receive text messages from companies letting you know about offers or giveaways, or simply sharing news? If your answer is yes, then you have opted in for SMS (short message service) text-message marketing. SMS text-message marketing uses various platforms and software to send personalized, timely and sometimes interactive messages.
Lisa PH Lin, LAc, EMBA
Lisa PH Lin is founder and current President of the Texas College of Traditional Chinese Medicine, the first and oldest school of acupuncture and TCM in Texas.