Do you receive text messages from companies letting you know about offers or giveaways, or simply sharing news? If your answer is yes, then you have opted in for SMS (short message service) text-message marketing. SMS text-message marketing uses various platforms and software to send personalized, timely and sometimes interactive messages.
Lisa Rohleder, LAc
Lisa Rohleder, LAc, is one of the cofounders of Working Class Acupuncture and of the Community Acupuncture Network. She is also the author of The Remedy: Integrating Acupuncture into American Healthcare. Readers who are interested in social entrepreneurship and community acupuncture can get more information from her book and by visiting the Community Acupuncture Network at www.communityacupuncturenetwork.org.