A student stands over a patient, needle poised. They have a “perfect” prescription: a textbook combination of points harvested from a lecture slide on chronic lower back pain. But as the needle meets the skin, the student hesitates - the symptom of a quiet habit that has taken hold of our profession. We routinely say we “prescribe” points. It sounds efficient. It echoes the authority of biomedical culture and fits neatly into the insurance field. But vocabulary is never neutral; repeated long enough, it dictates behavior.
Martha Brown Menard, PhD, LMT
Martha Brown Menard, PhD, LMT, is a research scientist. She currently conducts user experience research for Quests, Inc., a financial technology firm in Charleston S.C. An award-winning educator and author, Dr. Menard offers financial wellness coaching and is a member of the Association for Financial Counseling and Planning Education. She is also an honorary member of the Registered Massage Therapists' Association of Ontario.