Do you receive text messages from companies letting you know about offers or giveaways, or simply sharing news? If your answer is yes, then you have opted in for SMS (short message service) text-message marketing. SMS text-message marketing uses various platforms and software to send personalized, timely and sometimes interactive messages.
Martha Hall, DAOM, ACN, NCCAOM
Martha E. Hall is an acupuncturist and herbalist with a busy practice in San Juan Capistrano, Calif. She graduated with a doctorate in acupuncture and Chinese medicine from Pacific College of Oriental Medicine in San Diego, and is a certified Applied Clinical Nutritionist. She holds a National Certification Commission for Acupuncture and Oriental Medicine certification and belongs to the International Foundation for Nutrition and Health.