A student stands over a patient, needle poised. They have a “perfect” prescription: a textbook combination of points harvested from a lecture slide on chronic lower back pain. But as the needle meets the skin, the student hesitates - the symptom of a quiet habit that has taken hold of our profession. We routinely say we “prescribe” points. It sounds efficient. It echoes the authority of biomedical culture and fits neatly into the insurance field. But vocabulary is never neutral; repeated long enough, it dictates behavior.
Matt Prados
Matt Prados is the founder of Review Wave, the #1 patient engagement tool with rich features like business texting, review marketing, appointment reminders, online scheduling, online forms and more. He is also the founder of Gotcha Local, a digital marketing agency.