People today want convenience, whether it be from their bank, credit card, favorite retail store, or restaurant. They demand it from the companies who hold their loyalty, including their health care providers (you). They don’t want to call and possibly be put on hold, and they want to use an app or schedule an appointment on your website. Here are three reasons your practice can gain by switching to online appointment scheduling.
Pam Ferguson, Dipl. ABT (NCCAOM), AOBTA & GSD-CI, LMT
Pamela Ellen Ferguson is semi-retired after years of teaching primarily CEU and advanced ABT courses in the U.S., Canada, Switzerland, Germany and Austria. She was AOMA’s dean emerita of ABT and a former board member of the AOBTA. For previous column articles, visit her online columnist page. She also welcomes comments via email: pamelacudot@gmail.com.