A student stands over a patient, needle poised. They have a “perfect” prescription: a textbook combination of points harvested from a lecture slide on chronic lower back pain. But as the needle meets the skin, the student hesitates - the symptom of a quiet habit that has taken hold of our profession. We routinely say we “prescribe” points. It sounds efficient. It echoes the authority of biomedical culture and fits neatly into the insurance field. But vocabulary is never neutral; repeated long enough, it dictates behavior.
Patrick Johnson
Patrick Johnson is the CEO of BioPhotas, Inc., and the inventor of the award-winning Celluma series of light therapy devices. He has served as a senior executive in medical device companies, both public and private, for more than 20 years. Considered an authority on the science of light therapy, his expertise is sought after worldwide. For more information about Celluma, visit www.celluma.com.