A student stands over a patient, needle poised. They have a “perfect” prescription: a textbook combination of points harvested from a lecture slide on chronic lower back pain. But as the needle meets the skin, the student hesitates - the symptom of a quiet habit that has taken hold of our profession. We routinely say we “prescribe” points. It sounds efficient. It echoes the authority of biomedical culture and fits neatly into the insurance field. But vocabulary is never neutral; repeated long enough, it dictates behavior.
Rob Berman
Rob Berman is a partner at Energia Medical, LLC, a national distributor of light therapy pads and controllers. He helps health care providers improve patient outcomes while increasing provider income. Rob has held a variety of sales and marketing positions during his career, which include building and managing a marketing department, directing product development and product management for multiple organizations, and serving as a general manager for a variety of business units. He can be contacted by phone at 860-707-4220 or by e-mail at rob@energiamedical.com. Energia Medical’s website is [url=http://www.energiamedical.com]http://www.energiamedical.com[/url].