Subscribe Latest Edition
Columnists

Rob Berman

Rob Berman is a partner at Energia Medical, LLC, a national distributor of light therapy pads and controllers. He helps health care providers improve patient outcomes while increasing provider income. Rob has held a variety of sales and marketing positions during his career, which include building and managing a marketing department, directing product development and product management for multiple organizations, and serving as a general manager for a variety of business units. He can be contacted by phone at 860-707-4220 or by e-mail at rob@energiamedical.com. Energia Medical’s website is [url=http://www.energiamedical.com]http://www.energiamedical.com[/url].

Previous Articles

Postcard Marketing on a Shoestring Budget
December 2021 (Vol. 22, Issue 12)
Your Next Step in Patient Care and Practice Growth: Laser Acupuncture
August 2021 (Vol. 22, Issue 08)
Speed Up Your Marketing With Snail Mail
June 2021 (Vol. 22, Issue 06)
10 Steps to a Successful in-Home NIR Therapy Program (Pt. 2)
March 2021 (Vol. 22, Issue 03)
10 Steps to a Successful in-Home NIR Therapy Program (Pt. 1)
February 2021 (Vol. 22, Issue 02)
Patient Reactivation Done Right
February 2020 (Vol. 21, Issue 02)
The Power of Email Marketing
June 2019 (Vol. 20, Issue 06)
Top Social Media Do's & Don'ts
April 2019 (Vol. 20, Issue 04)
9 Ways to Make Your Practice Website A Revenue Generator
December 2017 (Vol. 18, Issue 12)
Trending
Your Practice / Business
Common HIPAA Violations Every Acupuncturist Should Know
Common HIPAA Violations Every Acupuncturist Should Know

Consequences for HIPAA violations can often be quite harsh. If someone has breached the HIPAA privacy regulations – even without any malicious intent, civil penalties are applicable: $100 per violation for unawareness, a minimum of $1,000 for reasonable cause, a minimum of $10,000 if willful neglect is present and then rectified, and finally, a minimum of $50,000 for individuals who act with willful neglect and ignore the issue.

 |  Digital Exclusive
David Bibbey, Dipl. Ac., LAc
Health & Wellness / Lifestyle
Understanding Mental Illness Through the Luo Vessels
Understanding Mental Illness Through the Luo Vessels

The luo vessels are important in the treatment of mental health issues. They are conduits of “ying qi”: blood and fluids. We believe that the shen is “housed” in the heart and circulated through the blood, making a channel system that “conducts” ying qi ideal for treatment of the mind and emotions.

Nicholas Sieben, LAc
Health Care / Public Health
A Collaborative Journey to Better Patient Outcomes: Critical Tools
A Collaborative Journey to Better Patient Outcomes: Critical Tools

As our health care ecosystem continues to evolve, I’ve found an increased emphasis being placed on an integrative approach to patient care. As an acupuncturist, you are an essential part of this collaborative system and health care team, cooperating with a range of other professionals including medical doctors, chiropractors, massage therapists, and others.

Brandon Hoffman, BA