Do you receive text messages from companies letting you know about offers or giveaways, or simply sharing news? If your answer is yes, then you have opted in for SMS (short message service) text-message marketing. SMS text-message marketing uses various platforms and software to send personalized, timely and sometimes interactive messages.
Sara Calabro, LAc
Sara Calabro, LAc, is a former healthcare business journalist and the founding editor of AcuTake, an online publication about acupuncture for the general public. She created the blog AcuTake (www.acutakehealth.com).