Do you receive text messages from companies letting you know about offers or giveaways, or simply sharing news? If your answer is yes, then you have opted in for SMS (short message service) text-message marketing. SMS text-message marketing uses various platforms and software to send personalized, timely and sometimes interactive messages.
Stephen Lee, LAc
Stephen Lee has been practicing acupuncture and Chinese medicine for more than 30 years in the U.K., and is the author of the Electroacupuncture Handbook (www.jcm.co.uk/book-shop). He studied at the College of Traditional Acupuncture in Leamington Spa, U.K., in the early '80s and then studied TCM in London. He worked in the Nanjing College of Chinese Medicine, China, in 1987, before completing a two-year course in Chinese herbal medicine at the School of Chinese Medicine in London. He has been teaching workshops on electroacupuncture for musculoskeletal problems in the U.K. and abroad since 2009, and is a member of the British Acupuncture Council and the Register of Chinese Herbal Medicine.