A student stands over a patient, needle poised. They have a “perfect” prescription: a textbook combination of points harvested from a lecture slide on chronic lower back pain. But as the needle meets the skin, the student hesitates - the symptom of a quiet habit that has taken hold of our profession. We routinely say we “prescribe” points. It sounds efficient. It echoes the authority of biomedical culture and fits neatly into the insurance field. But vocabulary is never neutral; repeated long enough, it dictates behavior.
Todd Singleton, DC
Dr. Todd Singleton, a practicing DC for more than 25 years, ran the largest MD/DC/PT clinics in Utah before switching to an all-cash nutrition model in 2006. He created a very successful cash practice in Salt Lake City and now spends his time speaking, teaching, consulting and visiting other offices all over the U.S. For more information on implementing nutritional protocols in your clinic, call 801-917-0900 or visit www.doctorsingletonsarticles.com.