Do you receive text messages from companies letting you know about offers or giveaways, or simply sharing news? If your answer is yes, then you have opted in for SMS (short message service) text-message marketing. SMS text-message marketing uses various platforms and software to send personalized, timely and sometimes interactive messages.
Valerie Hobbs, Dipl. Ac., Dipl. CH, LAc
Valerie Hobbs is the campus director for the Boulder, Colo., branch of Southwest Acupuncture College and serves as a member at large for the Council of Colleges of Acupuncture and Oriental Medicine.