A student stands over a patient, needle poised. They have a “perfect” prescription: a textbook combination of points harvested from a lecture slide on chronic lower back pain. But as the needle meets the skin, the student hesitates - the symptom of a quiet habit that has taken hold of our profession. We routinely say we “prescribe” points. It sounds efficient. It echoes the authority of biomedical culture and fits neatly into the insurance field. But vocabulary is never neutral; repeated long enough, it dictates behavior.
Acupuncturist Locator Makes Lots of Impressions
The latest report from acupuncturetoday.com's Acupuncturist Locator shows that practitioners who have placed their information on the Locator received an average of five referrals in just one month (December). The number of monthly referrals has been between five and nine each month since the inception of the Locator last year.
The primary reason why the Acupuncturist Locator is so well used is that it is the most complete directory of acupuncturists and doctors of Oriental medicine on the Internet. The enhanced Locator service is open to all acupuncturists, regardless of affiliation.
The enhanced listing is similar to a mini-website in that it can include a photograph; contact information (as desired); information on your services; and four additional pages (pop-up windows) on your education, techniques, other services and memberships. Those interested in more information on this service should call Acupuncture Today's Reader Services department at 714-230-3159.