Whether you accept it, avoid it or live somewhere in between, insurance coverage has become a defining issue for our profession. Patients increasingly expect to use their benefits, practitioners want to be compensated fairly for their time and expertise, and the system itself remains – at best – fragmented. The encouraging news is that coverage has expanded in meaningful ways. The challenging news is that reimbursement, across the board, remains inadequate.
Working for More Complete, Accurate Lists
Earlier this year, Acupuncture Today began an update of its acupuncturist database to make sure that only licensed acupuncturists* and students would receive the publication. As a result, Acupuncture Today now has the most complete, accurate list of licensed acupuncturists on the market. Having an accurate list not only helps keep production costs down, it also ensures that AT's advertisers reach their target market quickly and effectively. MPA Media, Acupuncture Today's publisher, will continue to update and edit its database on a regular basis.
Periodical database updating is just one of the myriad ways Acupuncture Today serves the Oriental medicine profession. Make sure to keep reading this column to learn about new features and updates to AT and acupuncturetoday.com.
*If you practice in a state in which there are no licensing laws, you will still continue to receive Acupuncture Today.