Whether you accept it, avoid it or live somewhere in between, insurance coverage has become a defining issue for our profession. Patients increasingly expect to use their benefits, practitioners want to be compensated fairly for their time and expertise, and the system itself remains – at best – fragmented. The encouraging news is that coverage has expanded in meaningful ways. The challenging news is that reimbursement, across the board, remains inadequate.
More People Accessing Acupuncture Information on the Internet
As more and more people hear about acupuncture and Asian healing, they are bound to have questions. For most people, the first place they look for answers is on the Internet.
During the month of July, 300,229 unique visits were made to the Acupuncture Today Web site (acupuncturetoday.com). This resulted in almost 1 million page views. With more than 6,000 pages, the Web site provides a number of important features to educate the public:
- The ABCs of Traditional Chinese Medicine and Acupuncture
- Find an Acupuncturist directory
- Ask an Acupuncturist forum
- Herbs & Botanicals section
- Vitamins, Minerals and Dietary Supplements section
- Find an Acupuncture School
- AT To Your Health e-newsletter
- AT News Update e-newsletter
The e-mail newsletters have a combined subscription of 20,000-plus people. Every month, these 20,000 people are learning more about the practice of acupuncture and Asian healing. The newsletters bring people back to the Web site, where they can access in excess of 1,800 articles. As interest continues to grow, acupuncturetoday.com will continue to provide this important information to inquiring consumers.