MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the American Society of Business Publication Editors (ASBPE), the nation's largest organization for business-to-business publications. Acupuncture Today received the regional awards (known as the AZBEEs) in the following categories:
Acupuncture Today
Additional awards received by MPA Media publications at the 2014 "AZBEEs" included the following:
Dynamic Chiropractic
DC Practice Insights
Massage Today
Founded in 1964 as the American Society of Business Press Editors, the ASBPE is the "professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press." The association's annual Awards of Excellence (the AZBEE awards) recognize the best in editorial and design by magazines, newsletters, and digital media, including websites, e-newsletters, digital magazines and blogs. The latest awards add to MPA Media's growing legacy of excellence as recognized by the nation's top publishing organizations. In 2011, MPA Media won a national AZBEE Award (Silver) for Investigative Reporting (Massage Today) and two regional awards: Silver for Investigative Reporting (Massage Today) and gold for Best Contributed Column (Acupuncture Today).
Last year, MPA Media also received national awards in two categories from FOLIO, widely considered the most competitive and rigorously judged journalism awards in the United States. MPA Media received two honorable mentions: Best App for DC Practice Insights - the first time any chiropractic publication has been nominated for a FOLIO award in any category - and Best Series of Articles for "Acupuncture Today in China," written by senior associate editor Brenda Duran.
MPA Media now has apps for all four of its award-winning publications. You can download the Acupuncture Today app, which include all the contents from each print issue of the publication in an innovative and interactive format, complete with app-only features. The app is free from the App Store on iTunes, following a simple registration process (www.acupuncturetoday.com/tablet).
Make sure you have the print publication handy when doing so, as specific information on the mailing label is required to complete the registration process.
Chronic pain afflicts over 20% of the adult population. Sadly, most MDs have essentially no education in treating pain, beyond offering a few toxic medications. Then they tend to steer people with pain away from those health practitioners who are trained. This puts the acupuncture community on the front lines for addressing this epidemic.
When the body is going through a stressful event, the sympathetic system is activated. This activation will help the body with a life-threatening situation. If this state is activated for prolonged periods of time, it starts to consume energy. These traumatic events that generate stressors in the autonomic nervous system (ANS) will eventually become internalized.
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One of the things that makes acupuncture so difficult to measure is that the medicine actually does contain some esoteric aspects. There have been numerous studies that demonstrate the neurochemical reasoning behind why acupuncture points stimulate the autonomic nervous system to enact change However, not all the benefits of TCM can easily be measured by randomized, controlled trials. But does that make them fundamentally and definitively untrue?
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