For any profession – particularly a health care profession such as acupuncture – to grow, several critical components are required on an ongoing basis, one of which is recognition outside of the profession itself. That's what makes the National Certification Commission for Acupuncture and Oriental Medicine's honor from the American Society of Association Executives (ASAE) so significant. The NCCAOM has won the 2021 Gold Circle award in the Member /Volunteer Engagement Campaign category, for the commission's NCCAOM Diplomate COVID-19 Resources and Outreach.
"It is such an honor to have received the prestigious ASAE Gold Circle Award for the Member /Volunteer Engagement category," said Mina Larson, NCCAOM chief executive officer, in a press release on PRWeb announcing the award. "Our COVID-19 Resources and Outreach Campaign was a culmination of the extensive work and partnership of the NCCAOM staff and volunteers and the American Society of Acupuncturists to empower and inform the acupuncture medicine community with resources, assistance and valuable information during an unprecedented global pandemic."
This year's Gold Circle competition featured more than 300 submissions (a record number) spanning 15 categories . The NCCAOM and other award winners will be recognized on June 4 in a virtual ceremony during the ASAE's 2021 Marketing, Membership and Communications Conference.
The American Nurses Association won the Overall Excellence Award and a Gold Circle in the Membership Recruitment category for its ANA Member Acquisition COVID Surge. For a complete list of winners in categories such as New Product / Service Launch; Media / Public Relations Campaign; Rebranding Campaign; and more, click here.
Pelvic pain has a prevalence of >25% in women and >15% in men, and up to 50% of cases are undiagnosed, demonstrating that there is a definite need for pelvic care awareness among health care practitioners. As holistic practitioners, acupuncturists offer a safe space for clients and are often the practitioners clients seek out when nothing else has worked. Thus, acupuncturists are presented with an opportunity to serve an underserved population.
Though the creation of a financially sustainable, health-promoting model feels far away today, we are casting a vision for a full return on health, believing that this compels us to keep one foot firmly rooted in caring for the sick and the other foot firmly founded in maintaining health. Shifting from a fee-for-service model to value-based care using a phased approach is paramount.
Traditional Chinese medicine and the Vedic traditions both offer rich frameworks for understanding human health, emphasizing the balance of physical, mental, and spiritual aspects. The concept of "souls" or spiritual components in TCM, namely Hun, Po, Shen, Yi, and Zhi, bears significant similarities to the yogic concept of koshas. Their similarities and differences provide insights into how these systems contribute to holistic health practices.
