For any profession – particularly a health care profession such as acupuncture – to grow, several critical components are required on an ongoing basis, one of which is recognition outside of the profession itself. That's what makes the National Certification Commission for Acupuncture and Oriental Medicine's honor from the American Society of Association Executives (ASAE) so significant. The NCCAOM has won the 2021 Gold Circle award in the Member /Volunteer Engagement Campaign category, for the commission's NCCAOM Diplomate COVID-19 Resources and Outreach.
"It is such an honor to have received the prestigious ASAE Gold Circle Award for the Member /Volunteer Engagement category," said Mina Larson, NCCAOM chief executive officer, in a press release on PRWeb announcing the award. "Our COVID-19 Resources and Outreach Campaign was a culmination of the extensive work and partnership of the NCCAOM staff and volunteers and the American Society of Acupuncturists to empower and inform the acupuncture medicine community with resources, assistance and valuable information during an unprecedented global pandemic."
This year's Gold Circle competition featured more than 300 submissions (a record number) spanning 15 categories . The NCCAOM and other award winners will be recognized on June 4 in a virtual ceremony during the ASAE's 2021 Marketing, Membership and Communications Conference.
The American Nurses Association won the Overall Excellence Award and a Gold Circle in the Membership Recruitment category for its ANA Member Acquisition COVID Surge. For a complete list of winners in categories such as New Product / Service Launch; Media / Public Relations Campaign; Rebranding Campaign; and more, click here.
Chronic pain afflicts over 20% of the adult population. Sadly, most MDs have essentially no education in treating pain, beyond offering a few toxic medications. Then they tend to steer people with pain away from those health practitioners who are trained. This puts the acupuncture community on the front lines for addressing this epidemic.
When the body is going through a stressful event, the sympathetic system is activated. This activation will help the body with a life-threatening situation. If this state is activated for prolonged periods of time, it starts to consume energy. These traumatic events that generate stressors in the autonomic nervous system (ANS) will eventually become internalized.
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One of the things that makes acupuncture so difficult to measure is that the medicine actually does contain some esoteric aspects. There have been numerous studies that demonstrate the neurochemical reasoning behind why acupuncture points stimulate the autonomic nervous system to enact change However, not all the benefits of TCM can easily be measured by randomized, controlled trials. But does that make them fundamentally and definitively untrue?
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