For any profession – particularly a health care profession such as acupuncture – to grow, several critical components are required on an ongoing basis, one of which is recognition outside of the profession itself. That's what makes the National Certification Commission for Acupuncture and Oriental Medicine's honor from the American Society of Association Executives (ASAE) so significant. The NCCAOM has won the 2021 Gold Circle award in the Member /Volunteer Engagement Campaign category, for the commission's NCCAOM Diplomate COVID-19 Resources and Outreach.
"It is such an honor to have received the prestigious ASAE Gold Circle Award for the Member /Volunteer Engagement category," said Mina Larson, NCCAOM chief executive officer, in a press release on PRWeb announcing the award. "Our COVID-19 Resources and Outreach Campaign was a culmination of the extensive work and partnership of the NCCAOM staff and volunteers and the American Society of Acupuncturists to empower and inform the acupuncture medicine community with resources, assistance and valuable information during an unprecedented global pandemic."
This year's Gold Circle competition featured more than 300 submissions (a record number) spanning 15 categories . The NCCAOM and other award winners will be recognized on June 4 in a virtual ceremony during the ASAE's 2021 Marketing, Membership and Communications Conference.
The American Nurses Association won the Overall Excellence Award and a Gold Circle in the Membership Recruitment category for its ANA Member Acquisition COVID Surge. For a complete list of winners in categories such as New Product / Service Launch; Media / Public Relations Campaign; Rebranding Campaign; and more, click here.
Fertility acupuncture sometimes gets presented as a narrow protocol: a handful of reproductive points applied uniformly across patients. What this case reinforced for me: The most powerful work happens when we read the whole picture. The hormone data, the constitutional tendency, the sleep, the digestion, and the menstrual pattern, so we can treat the environment the ovaries live inside.
Mast cell activation syndrome (MCAS) affects more than 15% of the U.S. population but evades most practitioners’ radar. Just five years ago, it wasn’t even on my radar, despite already having 20 years of experience as a clinician at that time. The more I dug (similar to leaky gut and post-COVID syndrome), the more I found my patients were suffering from this disorder.
The motivation behind our practice of medicine is important, impacting not just our experience but also the experiences of those we treat. It is perhaps for this reason that the aspiration to help not just some, but all beings heal, has historically been an important part of the medical tradition. To explain this, we need to consider how medicine is interwoven with other social domains.