A student stands over a patient, needle poised. They have a “perfect” prescription: a textbook combination of points harvested from a lecture slide on chronic lower back pain. But as the needle meets the skin, the student hesitates - the symptom of a quiet habit that has taken hold of our profession. We routinely say we “prescribe” points. It sounds efficient. It echoes the authority of biomedical culture and fits neatly into the insurance field. But vocabulary is never neutral; repeated long enough, it dictates behavior.
Barbara Brownsmith Campbell, BS, MS
Barbara Brownsmith Campbell is the CEO / co-founder of Acupuncture Insights, Inc. Following a career that spanned elementary to post-graduate education, Barbara has had the opportunity to employ her 30+ years of educational experience as a consultant in the support of colleges of acupuncture and herbal medicine. Her eight years of work in acupuncture and herbal medicine has ranged from program development to accreditation to sharing her expertise in distance education.