Brandon Hoffman, BA

Brandon Hoffman is the market development executive for the American Acupuncture Council (AAC). He graduated from Arizona State University with a BA in Business and received a certificate in international business.

Previous Articles

Managing Malpractice Risk When Treating Children of Divorced Parents
July 1, 2025 (Vol. 26, Issue 7)
The WHO’s Growing Focus on AI: Why Acupuncturists Should Pay Attention
November 1, 2024 (Vol. 25, Issue 11)
A Collaborative Journey to Better Patient Outcomes: Critical Tools
October 2023 (Vol. 24, Issue 10)
The Power of Effective Communication
June 2023 (Vol. 24, Issue 06)
Trending
Your Practice / Business
Three Reasons to Make the Switch to Online Appointment Scheduling
Three Reasons to Make the Switch to Online Appointment Scheduling

People today want convenience, whether it be from their bank, credit card, favorite retail store, or restaurant. They demand it from the companies who hold their loyalty, including their health care providers (you). They don’t want to call and possibly be put on hold, and they want to use an app or schedule an appointment on your website. Here are three reasons your practice can gain by switching to online appointment scheduling.

Antonio Arias
Chinese & Asian Medicine
Fire and the Pelvis
Fire and the Pelvis

While there aren’t any meridians associated with fire that cross the pelvis, that doesn’t mean the lower tan tien is void of fire. Fire has a more ethereal quality to it in relationship to the pelvis and can be connected through discussion of the lower tan tien, the lower san jjao, the ming men, and the bao mai. In this article, we’ll journey through the anatomy of subtle fire in the pelvic bowl and look a bit at how it is kindled, carried and cultivated.

Krystal Lynn Couture, DPT, LAc
News / Profession
The State of 21st Century Acupuncture in the U.S. (Pt. 2)
The State of 21st Century Acupuncture in the U.S.

In 1997, the World Health Organization and the National Institutes of Health convened a multiday conference on acupuncture to evaluate its clinical utilization and mechanisms of action. The resultant document recommended acupuncture for a wide variety of clinical issues; and also recommended acupuncture be taught in medical schools and brought into mainstream medicine.Twenty-eight years later, acupuncture is far from integrated in the way that the document portends.

Clasina (Sina) Leslie Smith, MS, MA, LAc, MD, Dipl. Ac., FAAMA; Bill Reddy, LAc, Dipl. Ac.