Brandon Hoffman, BA

Brandon Hoffman is the market development executive for the American Acupuncture Council (AAC). He graduated from Arizona State University with a BA in Business and received a certificate in international business.

Previous Articles

Managing Malpractice Risk When Treating Children of Divorced Parents
July 1, 2025 (Vol. 26, Issue 7)
The WHO’s Growing Focus on AI: Why Acupuncturists Should Pay Attention
November 1, 2024 (Vol. 25, Issue 11)
A Collaborative Journey to Better Patient Outcomes: Critical Tools
October 2023 (Vol. 24, Issue 10)
The Power of Effective Communication
June 2023 (Vol. 24, Issue 06)
Trending
Health & Wellness / Lifestyle
Cultivating the Empowered Patient: Help Them Commit to Their Own Process
Cultivating the Empowered Patient: Help Them Commit to Their Own Process

The most important relationship I seek to nurture in the treatment room is the one a patient has with their own body. We live in a culture that teaches us to override pain, defer to outside authority, and push through discomfort. Patients often arrive hoping I can “fix” them, but the truth is, we can’t do the work for them. We can offer guidance, insight and support, but healing requires their full participation.

Aiden Jakob Seraphim, DACM, LAc
Senior Health
TCM’s Potential in Preventing and Treating Cognitive Decline
TCM’s Potential in Preventing and Treating Cognitive Decline

In the U.S alone, approximately one in nine adults (11.1%) report experiencing subjective cognitive decline. A comparable percentage will go on to develop Alzheimer’s disease or other forms of dementia. As researchers and clinicians seek integrative solutions outside of conventional pharmacological approaches, traditional Chinese medicine (TCM) emerges as a promising, multimodal strategy in the prevention and treatment of cognitive decline.

Regina Robles, LAc, DAOM
Chronic / Acute Conditions
Transformational Work With Anxiety (Pt. 1): Panic Attack
Transformational Work With Anxiety

When we are in the grips of an anxious pattern, it dominates our brain and nervous system, and we lose our normal body-mind regulation. In this and subsequent articles, I present effective mindfulness-based method* via case study, that we can add to our acupuncture treatments to help clients consciously stop the dysregulating cascade of events and bring “distressed parts” into coherent body-mind-spirit integration.

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Kamala Quale, MSOM, LAc