Brandon Hoffman, BA

Brandon Hoffman is the market development executive for the American Acupuncture Council (AAC). He graduated from Arizona State University with a BA in Business and received a certificate in international business.

Previous Articles

Managing Malpractice Risk When Treating Children of Divorced Parents
July 1, 2025 (Vol. 26, Issue 7)
The WHO’s Growing Focus on AI: Why Acupuncturists Should Pay Attention
November 1, 2024 (Vol. 25, Issue 11)
A Collaborative Journey to Better Patient Outcomes: Critical Tools
October 2023 (Vol. 24, Issue 10)
The Power of Effective Communication
June 2023 (Vol. 24, Issue 06)
Trending
Billing / Fees / Insurance
The State of 21st Century Acupuncture in the U.S. (Pt. 3)
The State of 21st Century Acupuncture in the U.S.

Whether you accept it, avoid it or live somewhere in between, insurance coverage has become a defining issue for our profession. Patients increasingly expect to use their benefits, practitioners want to be compensated fairly for their time and expertise, and the system itself remains – at best – fragmented. The encouraging news is that coverage has expanded in meaningful ways. The challenging news is that reimbursement, across the board, remains inadequate.

Clasina (Sina) Leslie Smith, MS, MA, LAc, MD, Dipl. Ac., FAAMA
Chinese & Asian Medicine
Vesicle Formation After Cupping: Clinical Insights & Management Considerations
Vesicle Formation After Cupping: Clinical Insights & Management Considerations

While the formation of erythema and ecchymosis is an anticipated skin response to cupping therapy, the appearance of post-treatment vesicles remains less discussed in clinical literature. This article presents a case study of vesicle formation following cupping therapy, explores underlying pathophysiology, and offers management guidelines to support practitioners in addressing this phenomenon safely and effectively.

Roman Slavinskiy, LAc
Acupuncture Techniques
Understanding Facial Spasms and Tics
Understanding Facial Spasms and Tics

Facial movements are essential for communication, expression and function. But when these movements become involuntary, they can lead to conditions that are not only physically uncomfortable, but also socially and emotionally distressing. Today, we’re taking a closer look at three common facial motor disorders – blepharospasm, hemifacial spasm and facial tics – and how both Western medicine and TCM view and treat them.

Michelle Gellis, AP, Dipl. Ac.