Whether you accept it, avoid it or live somewhere in between, insurance coverage has become a defining issue for our profession. Patients increasingly expect to use their benefits, practitioners want to be compensated fairly for their time and expertise, and the system itself remains – at best – fragmented. The encouraging news is that coverage has expanded in meaningful ways. The challenging news is that reimbursement, across the board, remains inadequate.
Cai Berg
Cai Berg is the founder and CEO of Berg Nutrition (formerly Berg Imports), a specialty nutraceutical distributor representing select European manufacturers in the U.S. market including Bioiberica, makers of b-2Cool. A native of Germany, Berg has spent over two decades building strong relationships with manufacturers and suppliers in Germany, Spain, Norway and beyond, helping European companies understand and break through the unique challenges of the American marketplace.