Cindy Donaldson

Cindy Donaldson is president and CEO of Red Barn Consulting, LLC, a strategic marketing, sales and business operations consulting firm located in Connecticut. Red Barn's niche is working with small- to medium-size companies, helping them find their voice, tell their stories and increase revenues by creating and implementing strategic processes, and aligning them with innovative marketing and sales plans. Contact Cindy via email at cindy@redbarnconsultingllc.com.

Previous Articles

Postcard Marketing on a Shoestring Budget
December 2021 (Vol. 22, Issue 12)
Speed Up Your Marketing With Snail Mail
June 2021 (Vol. 22, Issue 06)
Patient Reactivation Done Right
February 2020 (Vol. 21, Issue 02)
The Power of Email Marketing
June 2019 (Vol. 20, Issue 06)
Top Social Media Do's & Don'ts
April 2019 (Vol. 20, Issue 04)
9 Ways to Make Your Practice Website A Revenue Generator
December 2017 (Vol. 18, Issue 12)
Trending
Billing / Fees / Insurance
The State of 21st Century Acupuncture in the U.S. (Pt. 3)
The State of 21st Century Acupuncture in the U.S.

Whether you accept it, avoid it or live somewhere in between, insurance coverage has become a defining issue for our profession. Patients increasingly expect to use their benefits, practitioners want to be compensated fairly for their time and expertise, and the system itself remains – at best – fragmented. The encouraging news is that coverage has expanded in meaningful ways. The challenging news is that reimbursement, across the board, remains inadequate.

Clasina (Sina) Leslie Smith, MS, MA, LAc, MD, Dipl. Ac., FAAMA
Chinese & Asian Medicine
Vesicle Formation After Cupping: Clinical Insights & Management Considerations
Vesicle Formation After Cupping: Clinical Insights & Management Considerations

While the formation of erythema and ecchymosis is an anticipated skin response to cupping therapy, the appearance of post-treatment vesicles remains less discussed in clinical literature. This article presents a case study of vesicle formation following cupping therapy, explores underlying pathophysiology, and offers management guidelines to support practitioners in addressing this phenomenon safely and effectively.

Roman Slavinskiy, LAc
Acupuncture Techniques
Understanding Facial Spasms and Tics
Understanding Facial Spasms and Tics

Facial movements are essential for communication, expression and function. But when these movements become involuntary, they can lead to conditions that are not only physically uncomfortable, but also socially and emotionally distressing. Today, we’re taking a closer look at three common facial motor disorders – blepharospasm, hemifacial spasm and facial tics – and how both Western medicine and TCM view and treat them.

Michelle Gellis, AP, Dipl. Ac.