Cindy Donaldson

Cindy Donaldson is president and CEO of Red Barn Consulting, LLC, a strategic marketing, sales and business operations consulting firm located in Connecticut. Red Barn's niche is working with small- to medium-size companies, helping them find their voice, tell their stories and increase revenues by creating and implementing strategic processes, and aligning them with innovative marketing and sales plans. Contact Cindy via email at cindy@redbarnconsultingllc.com.

Previous Articles

Postcard Marketing on a Shoestring Budget
December 2021 (Vol. 22, Issue 12)
Speed Up Your Marketing With Snail Mail
June 2021 (Vol. 22, Issue 06)
Patient Reactivation Done Right
February 2020 (Vol. 21, Issue 02)
The Power of Email Marketing
June 2019 (Vol. 20, Issue 06)
Top Social Media Do's & Don'ts
April 2019 (Vol. 20, Issue 04)
9 Ways to Make Your Practice Website A Revenue Generator
December 2017 (Vol. 18, Issue 12)
Trending
News / Profession
Classification and Determination of TCM Constitution: China’s New National Standard
Classification and Determination of TCM Constitution

On April 1, 2026, China implemented a landmark national standard: Classification and Determination of TCM Constitution. Although designated as a recommended rather than mandatory standard, it represents a major step in modernizing traditional Chinese medicine (TCM) by converting traditional constitution theory into a clear, measurable and clinically practical framework. By clarifying the relationship between constitution, disease, and pattern differentiation, the standard strengthens professional credibility, supports research, and enhances patient-centered treatment.

Ann Y Wang, CMD (China), LAc
News / Profession
Profession at a Crossroads: What Must Change
Profession at a Crossroads: What Must Change

The field of acupuncture in the U.S. continues to grow in visibility, patient demand and clinical effectiveness. Yet behind the curtain, many acupuncturists are quietly struggling to keep their doors open. While the profession is rooted in centuries of healing tradition, modern economic pressures – particularly those driven by insurance limitations, low reimbursement rates and job-market saturation – are making it increasingly difficult for licensed acupuncturists to thrive.

Shabnam Pourhassani, LAc, QME, DACM
Acupuncture & Acupressure
It’s Time to Stop Prescribing Points
It's Time to Stop Prescribing Points

A student stands over a patient, needle poised. They have a “perfect” prescription: a textbook combination of points harvested from a lecture slide on chronic lower back pain. But as the needle meets the skin, the student hesitates - the symptom of a quiet habit that has taken hold of our profession. We routinely say we “prescribe” points. It sounds efficient. It echoes the authority of biomedical culture and fits neatly into the insurance field. But vocabulary is never neutral; repeated long enough, it dictates behavior.

Bruce W. Park, DACM