Do you receive text messages from companies letting you know about offers or giveaways, or simply sharing news? If your answer is yes, then you have opted in for SMS (short message service) text-message marketing. SMS text-message marketing uses various platforms and software to send personalized, timely and sometimes interactive messages.
Columnists
Frank Maye, AP, DOM
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A Day of Caring
October 2003 (Vol. 04, Issue 10)