Do you receive text messages from companies letting you know about offers or giveaways, or simply sharing news? If your answer is yes, then you have opted in for SMS (short message service) text-message marketing. SMS text-message marketing uses various platforms and software to send personalized, timely and sometimes interactive messages.
G. Douglas Andersen, DC, DACBSP, CCN
Dr. G. Douglas Andersen practices in Brea, Calif. He can be contacted with comments at www.andersenchiro.com.