Do you receive text messages from companies letting you know about offers or giveaways, or simply sharing news? If your answer is yes, then you have opted in for SMS (short message service) text-message marketing. SMS text-message marketing uses various platforms and software to send personalized, timely and sometimes interactive messages.
Jane Halpern
Jane Halpern is a Communications Associate for MCPHS University. Previously, she worked in undergraduate admissions and research programs, and was a classroom teacher for four years. She has a BA in English from Wellesley College.