A student stands over a patient, needle poised. They have a “perfect” prescription: a textbook combination of points harvested from a lecture slide on chronic lower back pain. But as the needle meets the skin, the student hesitates - the symptom of a quiet habit that has taken hold of our profession. We routinely say we “prescribe” points. It sounds efficient. It echoes the authority of biomedical culture and fits neatly into the insurance field. But vocabulary is never neutral; repeated long enough, it dictates behavior.
Jason Strotheide, DC
Dr. Jason Strotheide is s the founder & CEO of ChiroNutraceutical, creators of the ChiroThin weight-loss program (www.ChiroThin.com). As the company’s flagship product, ChiroThin has achieved remarkable success with nearly 300,000 programs sold across the United States and Canada. Dr. Strotheide is a 1993 graduate of Logan College of Chiropractic.