Do you receive text messages from companies letting you know about offers or giveaways, or simply sharing news? If your answer is yes, then you have opted in for SMS (short message service) text-message marketing. SMS text-message marketing uses various platforms and software to send personalized, timely and sometimes interactive messages.
Columnists
Jay Van Schelt
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The Three Areas of Marketing
January 2005 (Vol. 06, Issue 01)